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Frontiers | Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship
Frontiers | Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship

Effect of parasocial relationship on tourist's destination attitude and visit intention | PLOS ONE
Effect of parasocial relationship on tourist's destination attitude and visit intention | PLOS ONE

PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu
PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu

Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers
Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers

Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library
Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Sustainability | Free Full-Text | Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis
Sustainability | Free Full-Text | Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

PDF) Effects of fashion vlogger attributes on product attitude and content sharing
PDF) Effects of fashion vlogger attributes on product attitude and content sharing

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Full article: Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
Full article: Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH
PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an
Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an

Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value
Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value

YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect
YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Effects of fashion vlogger attributes on product attitude and content sharing | Fashion and Textiles | Full Text
Effects of fashion vlogger attributes on product attitude and content sharing | Fashion and Textiles | Full Text

PDF) The Effect of Beauty Vlogger Reviews on The Purchasing Decision To Cosmetics Categories of Luxury Goods | Alviara Citra Arbyan - Academia.edu
PDF) The Effect of Beauty Vlogger Reviews on The Purchasing Decision To Cosmetics Categories of Luxury Goods | Alviara Citra Arbyan - Academia.edu

You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise - ScienceDirect
You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise - ScienceDirect

Frontiers | The study on the impact of short video tourism Vloggers at social media platform on online sharing intention
Frontiers | The study on the impact of short video tourism Vloggers at social media platform on online sharing intention

Using social learning theory in examining YouTube viewers' desire to imitate travel vloggers | Emerald Insight
Using social learning theory in examining YouTube viewers' desire to imitate travel vloggers | Emerald Insight

I'll Have What She's Having: Parasocial Communication Via Social Media Influences on Risk Behavior. - Document - Gale Academic OneFile
I'll Have What She's Having: Parasocial Communication Via Social Media Influences on Risk Behavior. - Document - Gale Academic OneFile