![Professional Tennis Player Coco Gauff of United States Wears Custom New Balance Tennis Shoes with Sign `Call Me Coco` Editorial Photo - Image of points, flushing: 160787246 Professional Tennis Player Coco Gauff of United States Wears Custom New Balance Tennis Shoes with Sign `Call Me Coco` Editorial Photo - Image of points, flushing: 160787246](https://thumbs.dreamstime.com/z/professional-tennis-player-coco-gauff-united-states-wears-custom-new-balance-shoes-sign-call-me-york-august-her-us-160787246.jpg)
Professional Tennis Player Coco Gauff of United States Wears Custom New Balance Tennis Shoes with Sign `Call Me Coco` Editorial Photo - Image of points, flushing: 160787246
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/0YnqFyMxh-GWWnHaJpdiV4Zzgps=/arc-anglerfish-arc2-prod-bostonglobe/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![Tim Newcomb on Twitter: "Last summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and Tim Newcomb on Twitter: "Last summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and](https://pbs.twimg.com/media/FJas8NgVcAAJ_La.jpg)
Tim Newcomb on Twitter: "Last summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and
![Eugenie Bouchard Switches Nike Apparel with New Balance at Australian Open 2021 Qualifier - EssentiallySports Eugenie Bouchard Switches Nike Apparel with New Balance at Australian Open 2021 Qualifier - EssentiallySports](https://image-cdn.essentiallysports.com/wp-content/uploads/GettyImages-1204591515.jpg?width=600)