![JD Sports heads for £1bn profits as it says trainers are 'affordable luxury' | JD Sports Fashion | The Guardian JD Sports heads for £1bn profits as it says trainers are 'affordable luxury' | JD Sports Fashion | The Guardian](https://i.guim.co.uk/img/media/d4e38a204755b96a54b8fdd9bd3e85f417518577/0_6_3500_2100/master/3500.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=bfb17cdbbc50da93b4f9537ee3744ad1)
JD Sports heads for £1bn profits as it says trainers are 'affordable luxury' | JD Sports Fashion | The Guardian
![The doors to JD Sports at Greenwich Peninsular, south London, remain closed due to coronavirus restrictions during what would normally be the Boxing Day sales. Boxing Day spending is expected to fall The doors to JD Sports at Greenwich Peninsular, south London, remain closed due to coronavirus restrictions during what would normally be the Boxing Day sales. Boxing Day spending is expected to fall](https://c8.alamy.com/comp/2DYG9HM/the-doors-to-jd-sports-at-greenwich-peninsular-south-london-remain-closed-due-to-coronavirus-restrictions-during-what-would-normally-be-the-boxing-day-sales-boxing-day-spending-is-expected-to-fall-by-more-than-a-quarter-compared-with-a-year-ago-after-extensive-new-covid-19-restrictions-forced-non-essential-retailers-to-close-2DYG9HM.jpg)
The doors to JD Sports at Greenwich Peninsular, south London, remain closed due to coronavirus restrictions during what would normally be the Boxing Day sales. Boxing Day spending is expected to fall
![JD Sports' 50% off Black Friday sale includes Nike, North Face, Adidas Originals and more - Liverpool Echo JD Sports' 50% off Black Friday sale includes Nike, North Face, Adidas Originals and more - Liverpool Echo](https://i2-prod.manchestereveningnews.co.uk/incoming/article22275149.ece/ALTERNATES/s1200c/0_JD-Sports1.jpg)