Impact of Social Media on Consumer Buying Intention
Journal of Promotion Management (1)
Introducing COBRAs: Exploring motivations for brand-related social media use: International Journal of Advertising: Vol 30, No 1
![PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/51772dc61f85e4ded405ee1663dc439f59c726be/17-Table1-1.png "PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar")
PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar
Social media voor bedrijven: aanwinst of last? - finalwebsites
How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior? | the Journal of Advertising Research
How could a consumer's online brand related activities (COBRAs) on Instagram improve your tablet sectors brand reputation? | em262's blog
Consumers' Online Brand Related Activities in the Context of Their Motives and Outcomes: Case Study of the Social Network YouTube | SpringerLink
Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
![PDF] Motivation Recipes for Brand-Related Social Media Use: A Boolean—fsQCA Approach | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/916b7e69f37ed65a7751ffa15ee6c740af7fe648/30-Figure1-1.png "PDF] Motivation Recipes for Brand-Related Social Media Use: A Boolean—fsQCA Approach | Semantic Scholar")
PDF] Motivation Recipes for Brand-Related Social Media Use: A Boolean—fsQCA Approach | Semantic Scholar
PDF) Introducing COBRAs
Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials | Journal of Indonesian Economy and Business
Muntinga et al. - 2011 - Introducing COBRAs.pdf - Introducing COBRAs Exploring motivations for brand-related social media use Daniël G. Muntinga | Course Hero
Sustainability | Free Full-Text | The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective
The effect of product category on customer motivation for customer engagement behaviour - Żyminkowska - 2023 - International Journal of Consumer Studies - Wiley Online Library
Social media marketing - Wikipedia
PDF) Introducing COBRAs
Information | Free Full-Text | The Impact of Social Media Activities on Brand Equity
belajar journal by Radhiatul Mardhiah - Issuu
Managing Brands in the Age of DIY-Branding: The COBRA approach | SpringerLink
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations - ScienceDirect
Intervening analysis of internet marketing between the relationship of brand awareness and online purchase decision of
PDF) Introducing COBRAs
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020
Driving COBRAs: the power of social media marketing
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect
