![The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/07/27/f0d195e8-1a2f-4326-be87-cd2f3ac45cd7_54888a21.jpg)
The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post
![GOAT – The “Greatest of All Time” Marketplace for Sneakerheads - Digital Innovation and Transformation GOAT – The “Greatest of All Time” Marketplace for Sneakerheads - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2020/03/OlMS28yN6zDrvqKNuGitjdrfXoKcBYewRdbF_PKjmUM_nqtmwe.png)
GOAT – The “Greatest of All Time” Marketplace for Sneakerheads - Digital Innovation and Transformation
![GOAT – The “Greatest of All Time” Marketplace for Sneakerheads - Digital Innovation and Transformation GOAT – The “Greatest of All Time” Marketplace for Sneakerheads - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2020/03/thumb.png)