After more than a year of it's existence, I just realized that the nvidia titan Xp (notably not GeForce gtx titan Xp) clearly has “GeForce gtx” on the cooler. : r/pcmasterrace
Nvidia's Star Wars Titan Xp Collector's Edition embraces the Dark Side | PCWorld
NVIDIA TITAN Xp Specs | TechPowerUp GPU Database
Source Graphics Card for nVIDIA TITAN Xp 12GB 11.4Gbps GDDR5X Memory bus 384bit on m.alibaba.com