We promote beauty to achieve personal fulfillment

Our values

In each of our actions and interactions, we live values that make us unique and special.

WE ARE AUTHENTIC

We are consequent with what we think, say and do.

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WE ARE CLOSE

We create and develop quality and respectful relationships that generate value for all.

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WE ARE ENTREPRENEURS

We permanently challenge ourselves to create and grow to make our dreams a reality.

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WE ARE PASSIONATE

We intensely enjoy what we do and believe that the extraordinary is possible.

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Our Leadership Principles

We have four Leadership Principles that inspire our way of working and guiding our teams.

We have a purpose that gives us meaning, values and principles that guide us.
EDUARDO BELMONT

IMAGINE THE EXTRAORDINARY

It is growth mentality. The conviction to win by creating new possibilities for business growth.

FOCUS
THE ENERGY

It is focus in action. Prioritize critical issues, with a sense of urgency in decision-making.

FREE
THE POTENTIAL

It is talent development. Build teams through challenges that test their abilities.

HONOR YOUR
COMMITMENTS

It is commitment. Always look for the highest performance while assuming responsibility for the outcome.

Our commitments

We share the commitment to contribute to a sustainable development, building solid and lasting relationships with our stakeholders.

WITH OUR COLLABORATORS

Our greatest strength as a corporation is our people and we strive to offer the best work environment, open to new ideas, with respect for diversity, and with possibilities for development and permanent challenge.

WITH OUR CONSULTANTS

They are the pillar of our business, that is why we seek to provide opportunities for their improvement with a business opportunity through direct sales.

WITH OUR CONSUMERS

Women are our main consumers. Through our brands L'Bel, Ésika and Cyzone we are committed to bringing them closer to a world of memorable experiences.

WITH THE COMMUNITY

As a retribution for the efforts of those who have made our success possible, we created the Belcorp Foundation in 2003, which aims to help more women transform their future and transcend by making a positive impact on society.

Belcorp code of ethic.

Code of ethic