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Frontiers | The Marketing Firm and the Consumer Organization: A Comparative Analysis With Special Reference to Charitable Organizations
PDF) Consumer Brand Relationships
PDF) Lessons learned about consumers' relationships with their brands
Sustainability | Free Full-Text | Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality
PDF) Consumer-Brand Relationships: Theory and Practice
JOItmC | Free Full-Text | Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil
Changing consumer relationships with brands
PDF] Brand passion and its implication on consumer behaviour | Semantic Scholar
Consumer-Brand Relationships: Theory and Practice: Fournier, Susan, Breazeale, Michael, Fetscherin, Marc: 9780415783132: Amazon.com: Books
Consumer Brand Relationships: Overcoming Its Conceptual Challenges and Development of Propositions | Semantic Scholar
The impact of digital technology on changing consumer behaviours with special reference to the home furnishing sector in Singapore | Humanities and Social Sciences Communications
Strategic Management Marketing
Journal of Consumer Research | Oxford Academic
Frontiers | Impact of Perceived Product Value on Customer-Based Brand Equity: Marx's Theory – Value-Based Perspective
Negative emotions in consumer brand relationship: A review and future research agenda
PDF] Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Semantic Scholar
Frontiers | The Influences of Brand Awareness on Consumers' Cognitive Process: An Event-Related Potentials Study
Consumer-Brand Relationships: Theory and Practice: Fournier, Susan, Breazeale, Michael, Fetscherin, Marc: 9780415783132: Amazon.com: Books
PDF] Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality | Semantic Scholar
PDF] Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Semantic Scholar
PDF) Lessons learned about consumers' relationships with their brands
PDF) Consumer-Brand Relationship: Foundation and State-of-the-Art
Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Journal of Consumer Research | Oxford Academic
PDF) Lessons learned about consumers' relationships with their brands
PDF) Lessons learned about consumers' relationships with their brands