The Biggest Mistake UA Managers Make (Overlooking ASO)
History
Under Armour Leverages Cross-Border Catalog to Streamline Ads Buying Across Markets
Under Armour Inc Strategic Outlook
Under Armour Acquires Endomondo And MyFitnessPal To Establish The World's Largest Digital Health And Fitness Community
Why Under Armour's app strategy failed - Modern Retail
Amazon.com: Under Armour Acquisition 129924172812-OB : Clothing, Shoes & Jewelry
Under Armour announces significant data breach of its MyFitnessPal app
Under Armour's Marketing Strategy: A Case Study | SB
Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo | DC Rainmaker
Under Armour sells off MyFitnessPal for $345M, will shut down Endomondo by 2021 | MobiHealthNews
Amazon.com: Under Armour Acquisition 129924172812-OB : Clothing, Shoes & Jewelry
Under Armour CEO: Connected fitness unit logs $120 million in 2018 revenue, brings consumer insights | ZDNET
Under Armour is selling MyFitnessPal for $345M, shutting down Endomondo - Technical.ly
Under Armour to sell MyFitnessPal for $345 million, after acquiring it in 2015 for $475 million | TechCrunch
In-Depth: Under Armour's fitness app acquisition spree | MobiHealthNews
Under Armour Men's Acquisition Military Tactical Boot US 14 Maverick Brown | eBay
Under Armour's New Retail Strategy Is Winning Fans | Barron's
Under Armour buys MapMyFitness in $150 million wearable computing play | ZDNET
Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo | DC Rainmaker
Under the Armour - TCT Magazine
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
Under Armour Stock: Why It's Selling MyFitnessPal for $130 Million Less Than It Paid | Barron's
