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Frontiers | The Impact of Customer Experience and Customer Engagement on Behavioral Intentions: Does Competitive Choices Matters?
PDF] A higher-order model of consumer brand engagement and its impact on loyalty intentions | Semantic Scholar
Drivers of Customer Brand Engagement and Value Co-Creation in China...
Influences of co-creation on brand experience The role of brand engagement | Semantic Scholar
Demystifying customer brand engagement: Exploring the loyalty nexus: Journal of Marketing Management: Vol 27, No 7-8
Optimizing Customer Approach for HUGO BOSS
Customer engagement and social media: Revisiting the past to inform the future - ScienceDirect
Sustainability | Free Full-Text | CSR and Customer Outcomes: The Mediating Role of Customer Engagement
JTAER | Free Full-Text | Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
Frontiers | Consumer Brand Engagement Beyond the “Likes”
PDF] Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation | Semantic Scholar
THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIP | Semantic Scholar
PDF] Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation | Semantic Scholar
How Consumer Brand Engagement Effect on Purchase Intention? The Role of Social Media Elements
JTAER | Free Full-Text | Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
PDF] Exploring the process of customer engagement, self-brand connections and loyalty | Semantic Scholar
Frontiers | Brand Love: Role of Online Customer Experience, Value Co-Creation, and Relationship Quality
Sustainability | Free Full-Text | Rethinking Sustainability Hotel Branding: The Pathways from Hotel Services to Brand Engagement
PDF) Demystifying customer brand engagement: Exploring the loyalty nexus | Linda D Hollebeek - Academia.edu
Exploring customer brand engagement: definition and themes: Journal of Strategic Marketing: Vol 19, No 7
PDF) Examining the Mediating Effect of Customer-Brand Engagement on the Relationship between Brand Involvement and Brand Loyalty
PDF] Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity | Semantic Scholar
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media - ScienceDirect
Sustainability | Free Full-Text | Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China
PDF) Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus
PDF) Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus
Exploring Relationships Among Customer Brand Engagement, Brand Equity and Brand Loyalty Towards Hospitality Brands - Document - Gale Academic OneFile