Bose now lets you customize the EQ of its QuietComfort 45 headphones - The Verge
Updating the software or firmware of your product - L1 Pro32 Portable Line Array System with Sub2 Powered Bass Module
Bose QC35 update on the way, with only two visible changes - 9to5Mac
Bose Service on Twitter: "Be sure to update the software on your @Bose QuietComfort Earbuds II to get the most out of your new earbuds. This software update enhances our CustomTune technology
Bose QuietComfort Earbuds II – How to Install Software Updates - YouTube
Bose Lets Users Downgrade QC35 Firmware After Months of Complaints